Facial Serums or Face Cream – What to use when?


Cleansing-Toning-Moisturizing wasn’t enough already, that face serums are complicating your skincare routine further. If that’s what you have been feeling with new skincare products coming in the market every day, don’t worry, you are not alone.

And before you buy any of these skincare products out of FOMO, it’s important you understand the need for them on your list.

What are Face Serums?

Serums are lightweight, non-greasy formulations with higher concentrations of active ingredients – the ingredients that have therapeutic effect on the body and repair the skin from deep within. On the other side, if you have oily skin, and are weighing face serum vs face cream, pick the former. Unlike moisturizers, serums don’t contain thick, sealing particles, that’s how they get absorbed into the skin and repair it from inside.


Difference between Face Serums & Face Creams

Amidst the face serum vs face cream analysis, face serums are usually thinner and lighter in consistency. Moisturizing creams, on the other hand, are made with larger molecules, which do not allow them to penetrate the skin as deeply and quickly as a serum. Since they stay on the epidermis only, they do not host any replenishment or repair. However, their thick consistency is useful in creating a physical barrier that locks in moisture. It binds the skin cells together and prevents the skin from drying out.


When to use what?

Now that’s simple! Whenever in confusion, just follow the THIN to THICK rule.

This means the product with the thinnest consistency will be applied first. In this case, it’s the serum. Its goal is to deliver the active ingredient deep into the skin, while the moisturizer forms the final cover to protect the efficacy of the face serum.


The best practice is: Cleanse your face properly with a nourishing face wash, apply a Face Serum, and then use a Face Moisturizing Cream. Incorporating this skincare routine can make a lot of difference to your skin appearance, without any fuss.

Can you use face serum and face cream every day?

Face serums and face creams when applied together, give multi-fold benefits and are good for the skin. So yes, you can use them daily, provided there are no harmful chemicals or toxic substances in the products. And that is why you need to be extra careful when buying these skincare products.


How to choose a hydrating face serum?

Serums help address a particular skin issue, like dullness, blemishes, etc. Understand your skin issue and make a choice based on that. Don’t hesitate to consult your dermatologist if needed. Also, learn about your skin’s needs before picking the trending face serum. Eg. If you constantly face flakiness or dullness, go for a hydrating serum for dry skin.

Try ZM Vitamin C Face Serum that hydrates your skin with Kakadu Plum extracts. It is also made with small molecule formula that enables quick absorption; thus, it acts directly on the root of dull skin. The light-textured and non-sticky formula makes it a hydrating face serum, suitable for all skin types. So, if you’re looking for skin serum for dry skin or a hydrating serum for combination skin, you know what to pic.

Why ZM Face Serums?

ZM makes face serums with innovative Small Molecule Formula. The small-sized molecular structure allows active ingredients to penetrate deep into the skin and act straight on the root of the problem.

If you are struggling with acne-prone skin, you must opt for a hydrating face serum for combination skin like ZM Tea Tree & Salicylic Acid Face Serum. It not just moisturizes your skin but fights pimple- causing bacteria to give you clear skin.


A light-textured and non-sticky formula makes it a hydrating face serum, suitable for all skin types. So, if you’re looking for skin serum for dry skin or a hydrating serum for combination skin, you know what to pick.

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